Energy Saving and Customers
In the past year we further increased our expertise in the field of energy saving.
In its efforts to make the traditional energy supply more sustainable, Nuon expects a lot from energy saving. Limiting demand for energy is an effective way of alleviating the pressure on the security of supply. Energy saving in the built-up environment can be achieved through:
- Innovation in technology
- Constructional improvements(insulation)
- Behaviour change
While the focus in the business market is on technology, insulation and behaviour, the emphasis for households over the past decades has been mainly on energy awareness campaigns, on which the government and industry have spent large amounts of money. In recent years, this has led to substantial savings in the consumer market thanks to simple changes of behaviour, such as retaining the heat turning the thermostat down a degree and closing the curtains.
However, experience and research have brought Nuon to the conclusion that the possible savings through behaviour change have now largely been achieved. For this reason, the Retail Customers Division changed its focus in 2007 to concentrate more on research into developing products and services based on energy-saving technologies and constructional improvements. In evolving these services we are pursuing a strategic redefinition of our relationship with the customer, which will become less dependent on the supply of energy and will focus more on energy-saving services and products.
